If you can’t even talk to each other in a human voice…

Ms. PR, a long-time employee, who has for one reason or another been designated as the lead on our blogging and podcasting efforts, sends over a summary FYI e-mail about our new process for posting podcasts.

I don’t have much to add to that conversation, so I figure I’ll send over a recent post by Shel Israel about being human while business blogging. It’s something we’ve talked about before, our department’s dependency on marketese (“solutions” and “best in class”), and how that’s never going to fly if we want to start blogging.

In the past, she has professed to be in 100% agreement. The only problem is our leadership, which is very risk averse and in love with dry, one-sided messaging. If she had it her way, we’d be honest, open and all the other things you’re supposed to be in communicating with your market in the world 2.0.

Anyway, I send the link over and receive this wonderful response.

Thanks for sharing this info. Its always helpful to broaden our perspective
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Sent from my BlackBerry Wireless Handheld